Behind The Booth | The Ha-Ra Club

San Francisco is a city steeped in history, and few places capture that spirit like The Ha-Ra Club. This legendary watering hole has been serving drinks and stories since the 1940s, and now it’s home to a piece of history we’re excited to share—a 1940s wooden phone booth that we at Photomatica have lovingly converted into a one-of-a-kind photo booth.

| photo c/o Moritz Padberg |

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Kelsey Schmidt
The Photomatica Vendor Management Summit: Why Working Here is More Than Just a Job

At Photomatica, we understand that keeping the charm of analog photo booths alive takes more than just machines—it takes a crew of dedicated, creative, and passionate individuals. That’s why every year, we bring everyone together for the Photomatica Vendor Management Summit, where our team gets to connect, learn, and celebrate. This year’s summit in San Francisco was nothing short of amazing, packed with workshops, photo sessions, and some serious fun.

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Kelsey Schmidt
Meet The Team | Lisa

What makes Photomatica special is our people. We’re a crew of vintage enthusiasts with a knack for the cool and quirky, all about the old-school vibes and capturing epic memories. Meet Lisa Allbaugh, also known as @lisaland__, our operations manager and the glue that keeps everything running smoothly behind the scenes. Lisa is not only the mastermind behind our flawlessly organized team events, but she’s also the creative force who handcrafts the custom curtains for each booth we build. She's a key part of the team, ensuring that every detail is just right.

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Kelsey Schmidt
Behind The Booth | @boothbybryant

We love seeing people put their own spin on our vintage photo booth experience, but it’s even more rewarding when it’s a friend we’ve supported along the way. Meet Bryant Eslava, aka @boothbybryant, and more widely known as @bryant - a guy who started with a simple photo booth session and ended up launching his own photo booth business.

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Kelsey Schmidt
Behind The Booth | Black Heart Tattoo

At Photomatica, we have a deep appreciation for vintage craftsmanship, and nothing excites us more than preserving the charm of analog photo booths. So, when the opportunity arose to install one of our most beloved treasures, a 1950s Auto-Photo Model 11 photo booth, in one of San Francisco's most iconic spots—Black Heart Tattoo—we knew it was a perfect match.

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Kelsey Schmidt
Meet The Team | Lex

What makes Photomatica special is our people. We’re a crew of vintage enthusiasts with a knack for the cool and quirky, all about the old-school vibes and capturing epic memories. Meet Lex Molinari, also known as @big_tex_lex.

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Kelsey Schmidt
Meet The Team | Matt

What makes Photomatica special is our people. We’re a crew of vintage enthusiasts with a knack for the cool and quirky, all about the old school vibes and capturing epic memories. Meet Matt Dewalt, co-founder and chief memory maker.

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Kelsey Schmidt
Meet The Team | Doug

What makes Photomatica special is our people. We’re a crew of vintage enthusiasts with a knack for the cool and quirky, all about the vintage vibes and capturing epic memories. Meet Doug Ellington, @dirtbagdougie, the mastermind behind Photomatica and resident magic-maker.

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Kelsey Schmidt